*Miranda July's real name is Shiela Shwartz.
But you'd wouldn't be as apt to buy a book from a Shiela Shwartz compared to the glamor word-sound of "Miranda July" now would you? 
What if she wore tweed blazers & chunky pearls? 
Knee length pencil skirts and dusty-nude-panthose? 
But still wrote about the power of limits on art
and the beauty in the everyday.
We buy what is sold to us.
We sell what is bought to us. 
*(what if)
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